Build a Signup-to-Activation Funnel in SQL
Calculate unique-user conversion through signup, onboarding, integration, and first-value milestones.
See SQL and resultCalculate Weekly Cohort Retention
Group users by first activity week and measure the percentage returning in later weeks.
See SQL and resultFind Features Used Before Upgrade
Join feature events to upgrade events and rank behaviors that occur before paid conversion.
See SQL and resultCalculate DAU, WAU, and Product Stickiness
Measure daily and weekly active users together and calculate DAU-to-WAU stickiness from a consistent activity definition.
See SQL and resultCompare Funnel Conversion by Acquisition Source
Measure signup-to-activation conversion by acquisition source while deduplicating repeated milestone events.
See SQL and resultMeasure Time to Activation
Calculate the distribution of elapsed time between signup and a user’s first meaningful product action.
See SQL and resultMeasure Churn and Reactivation by Cohort
Classify accounts as retained, churned, or reactivated from recurring meaningful product activity.
See SQL and resultAdapt the event contract before the threshold
Keep the analysis pattern, but validate table names, field types, business definitions, time windows, and minimum-volume rules against your own events.