user_signed_up: from owned boundary to trusted query
Treat user_signed_up as a durable analytical contract: the owner emits one documented grain, a fixture proves the fields, and a reviewed query answers the stated question.
- 1
Outcome becomes final
Identity or onboarding service emits only after the account and first user are committed successfully.
- 2
Contract is bounded
6 required fields preserve the declared grain: One accepted signup per user and account.
- 3
Fixture is verified
Check types, UTC time, alternate outcomes, idempotency, and every pseudonymous or review-classified field.
- 4
Question is answered
Which signup cohorts activate and retain?
Grain
One accepted signup per user and account.
Owner
Identity or onboarding service
Emit when
After the account and first user are committed successfully.
Field contract
Typed fields with explicit privacy boundaries
Keep existing field names and types stable after production queries depend on them. Optional context should remain bounded, documented, and justified by a specific decision.
| Field | Type | Required | Privacy | Meaning |
|---|---|---|---|---|
| timestamp_utc | timestamp | yes | non-sensitive | UTC time at the outcome boundary. |
| event_id | string | yes | non-sensitive | Stable unique identifier used for deduplication. |
| release | string | yes | non-sensitive | Application or service version that emitted the event. |
| account_id | string | yes | pseudonymous | Stable internal account identifier, never an email or name. |
| user_id | string | yes | pseudonymous | Stable internal user identifier. |
| plan | string | yes | non-sensitive | Plan selected at signup. |
| acquisition_channel | string | no | review | Low-cardinality, consent-compatible acquisition source. |
Synthetic JSON event
{
"timestamp_utc": "2026-07-28T14:03:00Z",
"event_id": "evt_signup_01",
"account_id": "acct_8f31",
"release": "2026.07.2",
"user_id": "user_91ac",
"plan": "growth",
"acquisition_channel": "organic"
}Privacy review
Review identifiers before ingestion
This example uses synthetic identifiers. Pseudonymous values can still be personal data, and review fields can expose business or provider context. Apply your own consent, retention, access, residency, and deletion requirements.
account_id: pseudonymoususer_id: pseudonymousacquisition_channel: review
Validation checklist
Prove the contract before building a dashboard
- Send one known user_signed_up fixture after the documented outcome boundary.
- Verify all 6 required fields arrive with the documented types.
- Retry the same event identifier and confirm the chosen deduplication behavior.
- Send a controlled failure or alternate outcome when the workflow supports one.
- Run the related SQL over a fixed window and reconcile the result to the fixture.
Common mistakes
Keep one row equal to one durable outcome
- Emitting user_signed_up before identity or onboarding service knows the final outcome.
- Mixing several grains in one table, which makes counts and rates ambiguous.
- Replacing controlled categories with raw URLs, payloads, prompts, or error text.
- Changing a field type in place after saved queries and dashboards depend on it.
- Adding identifiers without a documented investigation, access, and retention need.
Use the contract
Query and operationalize the event
Related contracts
Send a fixture before production traffic
Create a free API key, send the synthetic event, and inspect the inferred table before connecting a live workflow.