Record and query user_signed_up
Document what each user_signed_up row represents and which service sends it. Send test events to check the fields, then verify that the query answers your question.
- 1
Outcome becomes final
Identity or onboarding service emits only after the account and first user are committed successfully.
- 2
Choose the fields
6 required fields preserve the declared grain: One accepted signup per user and account.
- 3
Check the test event
Check types, UTC time, alternate outcomes, idempotency, and every pseudonymous or review-classified field.
- 4
Query the result
Which signup cohorts activate and retain?
Grain
One accepted signup per user and account.
Owner
Identity or onboarding service
Emit when
After the account and first user are committed successfully.
Field contract
Field types and data to exclude
Keep field names and types stable once production queries depend on them. Document optional fields and add them only when they answer a specific question.
| Field | Type | Required | Privacy | Meaning |
|---|---|---|---|---|
| timestamp_utc | timestamp | yes | non-sensitive | UTC time when the operation finishes. |
| event_id | string | yes | non-sensitive | Stable unique identifier used for deduplication. |
| release | string | yes | non-sensitive | Application or service version that emitted the event. |
| account_id | string | yes | pseudonymous | Stable internal account identifier, never an email or name. |
| user_id | string | yes | pseudonymous | Stable internal user identifier. |
| plan | string | yes | non-sensitive | Plan selected at signup. |
| acquisition_channel | string | no | review | Low-cardinality, consent-compatible acquisition source. |
Synthetic JSON event
{
"timestamp_utc": "2026-07-28T14:03:00Z",
"event_id": "evt_signup_01",
"account_id": "acct_8f31",
"release": "2026.07.2",
"user_id": "user_91ac",
"plan": "growth",
"acquisition_channel": "organic"
}Privacy review
Review identifiers before ingestion
This example uses synthetic identifiers. Pseudonymous values can still be personal data, and review fields can expose business or provider context. Apply your own consent, retention, access, residency, and deletion requirements.
account_id: pseudonymoususer_id: pseudonymousacquisition_channel: review
Validation checklist
Test the schema before building a dashboard
- Send one known user_signed_up fixture after the documented outcome boundary.
- Verify all 6 required fields arrive with the documented types.
- Retry the same event identifier and confirm the chosen deduplication behavior.
- Send a controlled failure or alternate outcome when the workflow supports one.
- Run the related SQL over a fixed window and reconcile the result to the fixture.
Common mistakes
Record one result per row
- Emitting user_signed_up before identity or onboarding service knows the final outcome.
- Mixing different kinds of results in one table, which makes counts and rates ambiguous.
- Replacing controlled categories with raw URLs, payloads, prompts, or error text.
- Changing a field type in place after saved queries and dashboards depend on it.
- Adding identifiers without a documented investigation, access, and retention need.
Use the contract
Query the event and set up monitoring
Related contracts
Send a test event before production traffic
Create a free API key, send the synthetic event, and inspect the inferred table before connecting a live workflow.